The user is always right. We’re not.
I’ve come to terms with the fact that whether or not I like it, I’m what the industry has dubbed The post The user is always right. We’re not. appeared first on Pete Trainor.
View ArticleCompany X
Here’s it is… my fantasy company… the utopia… now I need to explain what’s going on here before battle-lines are The post Company X appeared first on Pete Trainor.
View ArticleMobile Access 2010
The following stats come from a survey conducted by Pew Research at the end of 2010. It’s based on data The post Mobile Access 2010 appeared first on Pete Trainor.
View ArticleMobile by numbers
I’m fascinated by mobile. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday The post Mobile by numbers appeared first on Pete Trainor.
View ArticleiPad usage by numbers
The “now” generation wants their news, entertainment, information and access to online stores instantly whether that is on the bus, The post iPad usage by numbers appeared first on Pete Trainor.
View ArticleHow Do Consumers Engage With Brands In An Increasingly Digital World?
Marketers have never thought of digital as a wonderful place to build a brand, but they should: 65% of consumers The post How Do Consumers Engage With Brands In An Increasingly Digital World? appeared...
View ArticleAgency Thought Shifting
Agencies have always done ‘campaigns’. It’s what we do… be that a massive one that lasts for years or a The post Agency Thought Shifting appeared first on Pete Trainor.
View ArticleOut of the box CX
Here’s a little known fact about me: I never studied design or multimedia or service design way back when I The post Out of the box CX appeared first on Pete Trainor.
View ArticleMarketing at the speed of culture – My UWL Lecture
In May I was invited to head a long to the University of West London to give a lecture on The post Marketing at the speed of culture – My UWL Lecture appeared first on Pete Trainor.
View Article5 Tips for creating better #NeuroCX
A lot about creating great experiences online and around us requires us to study what is bad as well as The post 5 Tips for creating better #NeuroCX appeared first on Pete Trainor.
View ArticleThe hour between Dog and Wolf
I was recently pointed in the direction of an incredible book called ‘The Hour Between Dog and Wolf‘. It is The post The hour between Dog and Wolf appeared first on Pete Trainor.
View ArticleThe Biological Power of Push
You’re in a bar. You’ve just found three people in close proximity to you on Tinder that you find attractive, The post The Biological Power of Push appeared first on Pete Trainor.
View ArticleB = f(P,E)
Behaviour Design revolves around finding a pain point or gap and then creating a solution for it. That’s the essence The post B = f(P,E) appeared first on Pete Trainor.
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